Online advertising is an effective means for a business to grow in terms of its reach, gain new clients, and expand its revenue streams. It's also known as the internet, or web advertising, — It's the art of leveraging the internet as a medium to get your marketing messages to your audience.
When used correctly, it can be a very helpful tool to gain more website traffic and exposure to your brand. Online advertising is designed to convince your target audience to engage with you. There are various forms of online advertising.
Some of the most important types of online advertising include:
● Content Marketing
● Email Marketing
● Social Media Marketing
● Mobile Advertising
● Search Engine Advertising, SEM (PPC)
● Display Advertising
So, if you've been on the fence about online advertising and whether it can work for you, it's time to kick traditional advertising methods to the curb. Here are six reasons you should go for online advertising today.
Online advertising is inexpensive, effective, and easy to implement and use. Take, for instance, you're undertaking email marketing, you as the business owner, will be able to reach a large number of people at nearly zero cost per for every message you send.
If you're a small-business owner on a budget, online advertising would be a better option than channels like radio, TV, and even direct mail.
Getting a certificate of good standing may show you're a legit business, especially if you are a new, small business, but having an online presence through online advertising does as well.
Not convinced yet? Well, a study from both Forrester Research and Shop.org releveled that 85% of retailers in the US would take on email marketing and consider it as one of the most efficient tactics to acquire new clients.
With online advertising, you can get your message to the ideal client rather than send emails about your brand to many people. These people may not be interested in your products or services. This could be the thin line between the success and failure of your brand.
Using online advertising will present you with targeting capabilities that aren't available offline. These include demographic targeting, geographical targeting, and behavioral targeting.
These targeting options will help you reach your target audience easier, and your investment will bear fruits because they will likely become customers.
There isn't any guesswork about whether your brand information reached its target when you use online advertising. Take, for instance, you employ the use of social media marketing. You could easily track the progress of who saw your ad and how many of them reacted to it.
This will give you a picture of how your ad campaigns are doing, allowing you to make adjustments and improvements where necessary. These metrics are also a key measure of your marketing strategy as a whole.
Online adverts are meant to invoke an action, and they do. When someone receives any form of online adverts, email, social media, or content marketing, chances are they are going to respond to it in some way if it applies to them — and the best part is it will apply to them because they're your target audience.
Think about it!
Online advertising is transactional, and you could use it to direct traffic to your site, ultimately driving sales up. It ensures you get results either right away or in the future.
Depending on your brand, you could curate an online advertising strategy that encompasses various methods to help you reach your audiences. Clients love ads tailored to them, and they are more likely to click on what resonates with them rather than a random ad.
It's no surprise that segmented and targeted emails generate more than 58% of all revenues.
Additionally, research from Campaign Monitor shows that emails with subject lines that include the recipients' names are 26% likely to be opened.
Furthermore, another 74% of marketers state that personalized, targeted ads increase customer engagement.
The right online advertising strategy will allow you to build lasting relationships with your prospects and current consumers.
It will also let you get more leads. With online advertising, you can be friendly and personable to your audience, and that is what you should be aiming for.
Remember, you aren't invading their space if the message and the recipient are in tandem.
Traditional ads never provided effective mediums for customers to provide feedback. This is partly because people may be occupied when the adverts air on TV or radio, especially if they aren't interested in your message.
With online adverts, this is different. They can still ignore your message, but they can also take action just by clicking on your ad and inquiring more about your products and services.
This feedback by the clients means that they can inquire, offer insights and interact with you. This, in turn, enables you to make adjustments to your brand where necessary to serve them better.
Make the decision today and switch to the very effective method of promoting your business. Who knows, maybe in a couple of days after you run your first online adverts, you may attract several prospects.